M I G U E L B A D I L L O

CREATIVITY POWERED BY DATA

Experienced eRetail Manager with a track record of strengthening brand awareness and driving sales growth for luxury brands. Skilled in developing comprehensive strategies encompassing sales, media campaigns, content, and e-Merchandising. Proven expertise in negotiating e-Trade Marketing initiatives and optimizing online performance. Proficient in managing product content across multiple online channels, focusing on SEO positioning for exceptional luxury shopping experiences. Adept at conducting sales forecasting, monitoring brand reputation, and implementing impactful social media campaigns. Holds a Master's degree in Luxury Management and possesses strong skills in business development and media planning. Previous experience includes roles as an eRetail Channel Planner for a Digital Agency and as eCommerce Account Manager at Kelkoo. A valuable asset in the online sales industry with a solid educational background and diverse industry expertise.

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PROFESSIONAL BACKGROUND

eRetail Coordinator

Current Position

Focused on strengthen brand awareness, increase consideration and push conversion across +10 eRetailers (Sephora, Douglas, Pinalli, among others) overseeing a 360 strategy (Sales, Media Campaign, Content, e‑Merchandising)

eTrade Marketing planning, presentation and negotiation to ensure visibility of products in key periods for all eRetailers and Brick and Mortar.

Manage brand and product

content across online channels, including eRetail websites, newsletters, and SMS focus on SEO positioning and in compliance with brand guidelines to provide a luxurious user experience.

Foreseeing CRM activations with key partners (Targeted sampling, gifts and/or discount offers)
Manage budget allocation for co‑marketing campaigns (Facebook Ads, SEM) and measure performance.

Manage official website animations (Salesforce), product and content management in coordination with Dataworks agency.

eRetail Channel Planner

Supporting Samsung Italy online retail operations unit to innovate and strengthen its eRetail presence and omnichannel strategy.

-Responsible for managing the eRetailer performance, by overseeing data collection through web analytics products such as SimilarWeb, BrandView, Flixmedia, Amazon Vendor Central and Adobe Analytics in order to identify areas of improvement focused on sales increase.

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eCommerce Account Manager & Sales

Kelkoo is a marketing platform having proprietary sho pping websites and a network of publishers sites. Kelkoo deliver online traffic to eShops and monetization opportunities to publishers.

- Main goal was to present Kelkoo's paid traffic solution either via Social Media, cold-calling or face-to-face meetings with e-shops marketing managers and/or owners.

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Online Business Operations

With 12 website properties Tripaneer the world’s leading marketplace to explore and book travel experiences.

-Head of B2B (Online Travel Agencies & Tour Operators) and B2C commercial

channels, managed inventory for 3 travel-themed websites operations and supported the EMEA business development and service adoption.

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Account Manager

Bel Air Resort belong to an international hotel operator company specialist in the field of revenue and yield management for hotels and lodging properties

-After succesfully working in the Sales team I became the Account Manager of international property owners, overseeing their booking requests, payments, and billing, while taking care of conflicts and complaints.

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E D U C A T I O N

Living in 4 different countries has allowed me to experience a multicultural world and learn about different ways of living, of making business and personal interactions. International education has also allowed me to connect with different personal challenges, such a self management and embracing change.